Promoting a charity event is an important part of the planning process. However, not every planning committee has the resources or funds to spend a lot on promotional tools. Luckily, organizers have the ability to utilize cost-effective ways to promote the event and raise the public’s awareness about the non-profit or charitable cause.
As a non-profit committee, if you are brainstorming ways to promote a charity event, here are some cost-effective ideas you can use.
Flyer Distribution
Flyers can be printed in bulk for a low cost. These can be used for a blitz campaign and passed out to people as they walk by, sent out to a mailing list, or placed in stores and on bulletin boards.
Social Media
Word travels fast when it comes to social media. Creating a Facebook page or Twitter account will help get the word out there about the charity event as people share the information and link with their friends and family members.
Community Newspapers/Radio Shows
Local community newspapers and radio shows offer advertising space for a very low price. Placing an ad through these media outlets allows the organization to attract the attention of the public, without having to spend a lot on advertising space.
Sponsorships
Ask for sponsorships from corporations or local celebrities. This will allow you to bring in a larger audience because there are more resources that you can use to get the word out there for the event.
Even with all this promotion, remember to sell tickets to the event. This is a great way to raise money for the location, prizes and even the charitable cause the event is held for.
